This rebranding project was a voluntary non-profit project for an animal shelter
— a personal heart project focused on giving the organization a more modern and
emotional visual identity.
The shelter needed a refreshed design that better reflected their mission and
values. I developed the new logo, created custom illustrations, and designed a
complete brand book to establish a consistent and recognizable brand presence.
The visual direction was created to feel approachable, warm, and trustworthy
while strengthening the shelter’s communication and public appearance.
