For the rebranding of InfraTEK, I was responsible for the complete visual and
digital redesign process – from strategic research to the final website
implementation.
The project started with an in-depth analysis of the construction and
construction management industry. I conducted market and competitor research to
better understand industry standards, visual trends, and positioning
opportunities. Based on this benchmarking phase, I developed a modern and
professional brand direction, including a new logo and a carefully selected
color palette that aligns with the trust, structure, and technical precision
associated with the industry.
Following the branding phase, I concepted and designed the complete website
experience. This included researching usability standards, structuring the content
architecture, and creating a user-focused digital concept that communicates the
company’s expertise in a clear and professional way.
The final step was the full implementation of the website within the IONOS CMS
system, where I developed and built the complete website from start to finish.
