This was my bachelor thesis about a fictional brand and the creative development for an alternative to "Studentenfutter" (german brand for college snacks).
First of all I'd done all my research about food trends in the project study preparing to write the concept of a cookbox exclusively for students. This project includes poster series, screen design for application (caseboard) and landingpage, caseboard of social media actions of the brand, recipe card, flyer and cards and of course the corporate design.
The poster series is the huge part of the campaign. It shall appear on public transport stations, universities and other places, where most of the students are. But the main focus will be on the digital identity of the brand like applications or the landingpage. Another marketing part is mainly social media.