For the Connox rebranding project, I worked on the development of the new visual
brand identity with a focus on creating a modern and cohesive e-commerce
experience.
My responsibilities included defining the color palette, building the design
system, and creating the brand book to ensure a consistent visual language
across all touchpoints. The color direction was developed through an analysis of
the e-commerce industry and contemporary digital trends, resulting in a clean
and modern identity aligned with the brand’s positioning.
The website and overall digital conception were created collaboratively within a team
environment. My focus was entirely on the UI/UX design process, where I worked together
with the team on designing all screens, user flows, and the overall visual experience.
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