This project focused on creating a new brand identity for a holding company that brought together multiple businesses under one umbrella. Having previously rebranded one of the brands within the group, I was responsible for developing a visual identity that connected the individual companies while establishing a strong and recognizable presence for the holding itself.
My work included creating the branding concept, defining the visual direction, and
developing the core brand assets. Following the branding phase, I produced a
comprehensive brand book, a practical style guide, and a design system to ensure
consistency across future communications and digital products.
In addition, I concepted the user experience and visual direction for a landing
page, creating a scalable foundation that could support the group's growth and
future digital presence.
